Sometimes, investments don’t go as planned, and an investment property can quickly become a financial and emotional burden. If you’re looking to sell your unwanted investment property, whether due to ongoing expenses, maintenance challenges, or market fluctuations, taking the right steps can help you exit quickly and efficiently. Similarly, if you’ve inherited real estate that is draining your finances and adding stress, letting go may be the best option. In this guide, we’ll explore the most effective ways to sell your unwanted investment property in Peoria without unnecessary delays or hassles.
Understand the Market
The Peoria real estate market has seen fluctuations, with home prices rising in 2024 but dipping slightly in early 2025. The median home price recently settled at $128,000, and properties are selling faster, averaging 26 days on the market. While inventory increased by nearly 13% in 2024, the number of new listings has been steadily declining since 2018, keeping competition high. These trends indicate that sellers can still find opportunities to sell quickly, especially with the right pricing and strategy, despite slight market adjustments.
Asking Price
Understanding the current Peoria market and analyzing comparable properties can help you set a competitive asking price to sell your unwanted investment property quickly. Pricing too high may deter buyers, leading to a longer time on the market, while pricing too low could mean leaving money on the table. Given Peoria’s fluctuating market conditions and competitive environment, strategic pricing is essential. Professional buyers at Heartland Funding Inc. can provide a transparent breakdown of your potential profit from listing versus a direct cash offer, allowing you to make an informed decision that best suits your financial goals and timeline.
Prep and Repair
Before making cosmetic updates, it’s crucial to address any structural hazards that could deter buyers or delay the sale of your unwanted investment property in Peoria. Issues like a leaking roof, foundation cracks, or outdated electrical systems should be inspected and repaired to prevent deal-breakers during buyer evaluations. Once major concerns are handled, focus on cost-effective upgrades such as a fresh coat of paint, modern light fixtures, and updated flooring or countertops to enhance the property’s appeal. However, if you don’t have time for preps and want to skip the hassle of repairs and renovations, selling directly to professional buyers at Heartland Funding Inc. is a good option. They will buy your property as-is, so you can relax and stop worrying about what else you might discover once repairs start.
Market
To quickly sell your unwanted investment property in Peoria, you need a strong marketing strategy that attracts serious buyers. Today’s buyers rely heavily on online listings, professional visuals, and social proof before making a decision. Simply placing a “For Sale” sign in the yard isn’t enough—you need to leverage digital and offline marketing methods to maximize exposure. Here are some effective strategies you can use:
High-Quality Photography & Videography
First impressions matter, and the way your property is presented online can make or break a sale. Hiring a professional real estate photographer ensures your listing stands out with clear, well-lit images that highlight key features. Additionally, 360-degree virtual tours and drone footage allow potential buyers to get a complete view of the property, increasing engagement and interest.
Optimize Online Listings
Most buyers begin their search online, so your property should be listed on major real estate platforms like Zillow, Realtor.com, Redfin, Trulia, and the MLS (Multiple Listing Service). Include:
- A compelling listing description with SEO-friendly keywords (e.g., “investment property in Peoria” and “sell house fast in Peoria”).
- A detailed property description that highlights key features, recent upgrades, and nearby amenities.
- High-quality images and videos to increase click-through rates and engagement.
Leverage Social Media Marketing
Social media is a powerful tool for selling properties quickly. Post your listing on Facebook Marketplace, Instagram, LinkedIn, and Twitter to reach local buyers and investors. Strategies include:
- Boosted Facebook Ads: Target potential buyers in Peoria with precise demographics and interests.
- Instagram Reels & Stories: Showcase your property with engaging video content.
- Real Estate Groups: Share your listing in local Peoria real estate and investment groups.
Email & Direct Mail Campaigns
For a more targeted approach, create an email campaign featuring your property and send it to local investors, realtors, and past buyers. Additionally, direct mail flyers and postcards can help attract interest from serious buyers in the area.
Open Houses & Virtual Showings
Traditional open houses allow buyers to explore the property in person, while live virtual showings via Zoom or Facebook Live enable remote buyers to view the home from anywhere. Scheduling private in-person tours can also create a sense of exclusivity and urgency among potential buyers.
Partner With Local Real Estate Experts
Working with a local real estate investor or professional home-buying company like Heartland Funding Inc. can help you sell your unwanted investment property quickly. Professional buyers offer a hassle-free, commission-free sale, allowing you to bypass repairs, staging, and marketing expenses.
Heartland Funding Inc.
The professional buyers at Heartland Funding Inc. can help you quickly sell your unwanted investment property in Peoria for the highest possible profit, even if we advise you to list with an agent because we want what is best for you, our neighbors here in Peoria. At Heartland Funding Inc., our policy is full transparency because we want you to feel good about working with us long after you’ve left the closing table. Talk to one of the professional buyers at Heartland Funding Inc. today; they’ll stop everything and listen so that they can help you. Call Heartland Funding Inc. at 8002558250.