When it comes to selling your home, the competition can be tough, which is why it often requires unconventional real estate selling tactics and out-of-the-box thinking. With numerous similar homes available for sale, it can be challenging to generate buzz and make your property stand out. However, with the right approach, you can use unconventional methods to create interest and sell your home quickly. We will explore unconventional real estate selling tactics that can help you achieve your goals.
Throw A Party
If you want to make your open house stand out from the rest, hosting a backyard BBQ is an excellent idea. Consider choosing a date when the weather is pleasant, and your backyard is in full bloom. This will create a welcoming atmosphere that will make visitors feel at home. Set up some lawn games like horseshoes or cornhole and encourage guests to mingle and have fun.
You could even hire a local caterer to provide some delicious BBQ cuisine to impress your visitors. By hosting a BBQ, you’ll showcase your home’s entertainment potential and demonstrate how much fun visitors can have while living there. They’ll leave with a vivid mental image of themselves enjoying your backyard with friends and family.
Use an Unconventional, Humorous Ad
Real estate advertisements often follow a similar template where every home is referred to as “beautiful,” and neighborhoods are typically portrayed as “highly desirable.” This lack of originality and creativity causes the ads to merge with the rest, failing to capture the buyer’s attention. To differentiate yourself, you can create a bold and humorous ad that stands out from the rest. For instance, an ad titled “Man Cave for Sale, (also Has 4 Bedrooms!)” might be memorable even if the potential buyer isn’t explicitly searching for a man cave. The use of humor can add a human touch, setting your advertisement apart from the monotonous and mechanical real estate ads.
Big Ticket Items
Sellers are adopting a new approach to attract buyers, which involves offering a high-value item as a bonus. This item is typically something that buyers have longed for but may not have purchased for themselves. Depending on the location, sellers may offer an extravagant bonus such as a boat or a car. However, if this is not feasible, they can opt for a less expensive option such as a large TV or a credit towards furniture. Although the cost of the bonus may already be factored into the sale price, buyers still appreciate receiving something for free.
Get High Tech
Investing a bit more money initially could result in significant benefits in the future. Consider engaging a videographer to create a video of your home that resembles a preview of a popular Hollywood movie. Alternatively, opt for professional drone photos that offer a distinctive aerial viewpoint and add a new dimension to your property. This approach enables individuals to familiarize themselves with the surroundings and gain a better understanding of the neighborhood. Be sure to incorporate photos showcasing the local area to provide prospective buyers with a genuine sense of what living in your home would entail.
Take Your Staging Up A Notch
To truly captivate buyers, it is widely understood that staging a home is necessary to some degree. However, taking it up a notch can make your home truly unforgettable. Consider incorporating luxurious details reminiscent of those found in high-end residences or fancy hotels. For instance, opt for the most lavish, fluffy hand towels in your bathroom and serve hors d’oeuvres on an elegant tray. While these items may not be a part of your daily routine, including them in your home during visits can evoke a sense of luxury and refinement that sets your home apart from others under consideration.
Have a Sleepover
It’s not entirely accurate. If you’re not currently residing in your house and you have a potential buyer who’s uncertain about making the purchase, suggest that they spend a night there. This will give them an opportunity to experience what it’s like to live in the house and wake up there.